Latest News from EZ App Designer

Mobile Websites: The Olympic Gold of Business Marketing. Read More

50% of people that use mobile devices search for a local business.

No Mobile Website? You're Probably Turning Customers Away. Read More

By 2014 Mobile Search "should" TAKE OVER desktop Internet usage.

Warning: mobile apps can lose you customers, Forrester says. Read More

On average, Americans spend 2.7 hours a day on a mobile device searching and socializing.

Undeniable Importance of Mobile Apps in Business. Read More

One half of ALL local searches are performed on a Mobile Device.

App spending to hit $75 billion by 2017. Read More

1-800-FLOWERS knows advantages of going mobile. Read More



EZ App Designer Blog

September 11, 2012

1. Text Messaging Is Affordable

SMS Marketing is very affordable. We're talking about pennies per message. A small business can get started for as little as 10 to 20 dollars a month.

2. High ROI

We just said SMS marketing is affordable. But can you really get much out of 10 to 20 dollars a month? Absolutely. Let's look at a quick example. Say you're the owner of a local restaurant and you've collected a list of opt-in phone numbers of your patrons (more about opt-ins below). Now you want to send a message to 100 of your customers offering a free appetizer with any entree. You've spent 20 dollars to accomplish all of this. Text message open rates are about 95% but let's assume only 20 of those customers actually redeem that coupon. You've just drawn in 20 new reservations for 20 dollars.

3. Text Messages Arrive, Instantly

Forget email spam filters, postage and drawing visitors into your website. When you send a text message campaign to your marketing list it arrives in seconds.

4. Insanely High Open Rates

We just said text messages are opened 95% of the time. Compare that to email that is opened, at best, 25% of the time.

5. Permission Is Key

That phrase we mentioned earlier - opt-in - is what makes SMS marketing so effective. Consumers have to opt-in to join your text messaging list - they are telling you they want to hear from you. They do this by texting your keyword to a short / long code or by signing up via a web form. And if they ever want to stop receiving messages all they have to do is reply STOP and they're automatically removed from your list.

6. It's To The Point

A text message is limited to 160 characters. That means you need to say exactly what you need to say. Whatever you're offering you get to the offer quickly. There's a reason why over 95% of text messages are read and this is it.

7. Everyone Has A Mobile Phone And We Love To Text

Nearly every American has a mobile phone. We sent over 2 trillion text messages in 2010. If you aren't sending text messages to your customers you better believe that your competitors are.

8. Text Messaging Is Green

Forget direct mail which gets tossed in the garbage. A text message is digital which means it's green. Your SMS Marketing campaigns will drive sales and save the environment too!

Share This

 

Our Product

Features
Gallery
Pricing Plans
Custom Design Options

Merchant Services

 

Connect With Us

Questions?

Call 888.248.5558 Today
Leave Feedback or Email This email address is being protected from spambots. You need JavaScript enabled to view it.

 
Follow EZ App Designer on Google+!
Follow EZ App Designer on Facebook!
Read the EZ App Designer Blog!